Componential theory of creative process Published on February 8 2016 by CreativADA http://www.hbs.edu/faculty/Publication%20Files/12-096.pdf How to Kill CreativityKeep doing what you're doing. Or, if you want to spark innovation, rethink how you motivate, reward, and assign work to people.https://hbr.org/1998/09/how-to-kill-creativity